Tuesday, February 21, 2012

What Should I Create My Publication About?

The first question of every first time book writer is "What should I write my book about?" If you want to write a book for your own satisfaction alone, feel free to write about anything that comes to mind.

But if you want to write a book that earns you income for months or years to come, I urge you to first find a market. So instead of focusing exclusively on the topic of your book, seek first the audience. Instead of asking what you should write about, consider who you should write your book for.

You want to find an identifiable and reachable group. More specifically, you want a group of people with problems and the ability and willingness to pay for a solution. Spot the problem (s) and then present the ultimate solution in the form of your book. This way you'reproviding what the marketplace already wants. The demand for a solution is there and you're simply providing it.

Find the market and then shape your book to suit what the marketplace wants. That's the best way to get off to a strong start and give you the best odds of success. If you're writing to make money, that's a proven approach to sure-fire success.

But you may be writing your book to build your career or position yourself as an expert in your field. In this case, write what you know. Share your vast experience by adding your unique insights.

Write about what you do for a living. It doesn't matter if you're a professional, office worker, skilled trades-person, or something else entirely. Whatever you do, you're probably pretty good at it. Are there others who couldbenefit by your inside knowledge? If so, you've found another possible writing opportunity.

How do you spend your spare time? Do you have a hobby or special interest? Perhaps it's skydiving, playing poker, or building wooden toys. Again, it doesn't matter. If you're interested in the subject, you have specialized knowledge and chances are there are plenty of other people with the same kind of interests.

Another approach is to write about something that is important to you. It could be protecting kids, preserving the planet, promoting vegetarianism, or protecting the civil rights we enjoy.

If it's important to you, you'll throw yourself into it, creating a great product. Spreading the word about your book helps make you an authority on the subject.

Write aboutsomething you would like to know. Seek out the answers you always wanted to know and then write about it. Seek first and then share what you learn. You'll be providing a service and making money--a definite win-win situation.




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